To commemorate a decade of its premium NEXA retail channel, Maruti Suzuki has launched a limited-edition of its flagship SUV: the Grand Vitara Phantom Blaq. This special-edition model aims to blend sophistication with a touch of urban aggression, bringing a new flavor to the popular mid-size SUV segment. But with its cosmetic-focused updates, should this car be on your shopping list, or is it just a fleeting fad? Let’s break down every detail to help you decide.
What’s New? Vitara Phantom Blaq’s Exclusive Upgrades
The Grand Vitara Phantom Blaq is more than just a new coat of paint; it’s a curated package of cosmetic and feature enhancements designed to elevate its premium appeal. It is exclusively available on the top-spec Alpha+ Strong Hybrid variant.
- First-Ever Matte Black Finish: This is the most significant change. The Phantom Blaq is the first-ever Maruti Suzuki vehicle to feature a factory-finished matte black exterior color. This unique paint job gives the SUV a stealthy, sophisticated, and rare look, a stark contrast to the usual glossy finishes.
- All-Black Exterior Treatment: Complementing the matte black paint are a host of gloss black accents. The front grille, headlight surrounds, bumper lip, roof rails, and even the 17-inch alloy wheels get a de-chromed, blacked-out treatment, adding to the commanding presence.
- Premium Interior Upgrades: Inside, the all-black theme continues. The Phantom Blaq gets perforated faux leather upholstery and subtle champagne gold accents across the dashboard and door panels. A new Clarion premium sound system has also been added, promising a superior auditory experience.
- Refined Features: The edition builds on the already feature-loaded Alpha+ trim, including a 360-degree camera, a Head-Up Display (HUD), a wireless charging dock, and the 9-inch SmartPlay Pro+ infotainment system with wireless Apple CarPlay and Android Auto.
Vitara Phantom Blaq – Performance & Specifications
The Phantom Blaq edition retains the powertrain of the Grand Vitara Alpha+ Strong Hybrid, which is known for its excellent fuel efficiency.
- Engine: It is powered by a 1.5-litre, 3-cylinder strong hybrid Atkinson cycle petrol engine (sourced from Toyota).
- Power Output: The combined output of the engine and the electric motor is 115 hp, delivered through an e-CVT gearbox.
- Mileage: The strong hybrid system delivers a segment-leading ARA-claimed fuel efficiency of 27.97 kmpl, a major highlight of the Grand Vitara lineup.
- Safety: The Grand Vitara Alpha+ Strong Hybrid trim comes packed with a comprehensive safety suite, including 6 airbags, Electronic Stability Program (ESP), Anti-lock Braking System (ABS) with EBD, Hill Hold Control, and reverse parking sensors.
Vitara Phantom Blaq – Price and Competition
Maruti Suzuki has not officially announced a separate price for the Phantom Blaq edition. However, since it is based on the top-spec Alpha+ Strong Hybrid variant, which is currently priced at ₹19.92 lakh (ex-showroom), it is expected to command a modest premium for the exclusive cosmetic upgrades.
The Grand Vitara Phantom Blaq directly competes with other stylish, top-of-the-line mid-size SUVs, particularly those with sporty or blacked-out editions:
- Hyundai Creta
- Kia Seltos (especially its X-Line trim)
- Toyota Urban Cruiser Hyryder (which shares its platform)
- Skoda Kushaq and Volkswagen Taigun
Pros & Cons: Is the Phantom Blaq for You?
Pros:
- Exclusive and Unique Styling: The matte black finish and all-black treatment set this edition apart, offering a distinctive road presence.
- Outstanding Fuel Efficiency: The strong hybrid powertrain delivers best-in-class mileage, making it a very economical choice for daily commutes.
- Feature-Rich: Being based on the top variant, it comes with a complete suite of comfort, convenience, and technology features.
- Strong Service Network: Backed by Maruti Suzuki’s expansive NEXA service network, maintenance is expected to be easy and affordable.
Cons:
- Premium Price: You will be paying a premium for cosmetic upgrades.
- No Mechanical Changes: The Phantom Blaq is mechanically identical to the standard Grand Vitara Strong Hybrid, with no changes to performance or power.
- Limited Availability: Being a limited edition, it may be hard to get your hands on one.
- Lack of Enthusiast-Focused Performance: The strong hybrid powertrain, while highly efficient, is not designed for spirited driving, which may disappoint buyers looking for a more exciting driving experience.
Final Verdict: Should You Buy It?
The Maruti Suzuki Grand Vitara Phantom Blaq is a vehicle for a very specific type of buyer.
You should consider buying it if:
- You are already in the market for a Grand Vitara Strong Hybrid.
- You are a fan of its design and are looking for a unique, exclusive, and head-turning variant.
- You prioritize best-in-class fuel efficiency and a feature-loaded cabin over outright performance.
- The premium price for the cosmetic enhancements is not a deal-breaker for you.
You should look at other options if:
- You are on a strict budget and want the best value for money.
- You prefer a more traditional, glossy paint finish.
- Your priority is a powerful, turbocharged engine and an exhilarating driving experience.
The Phantom Blaq is a celebratory edition that embodies the very essence of the NEXA brand: style, premium-ness, and a touch of exclusivity. It’s not a car for everyone, but for those who seek a blend of eco-friendliness and unique aesthetics, the Grand Vitara Phantom Blaq is a strong contender that promises to stand out from the crowd.
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