Mahindra Thar Roxx

Decoding Thar Roxx Popularity: Why Indians Are Crazy About This Mahindra SUV

The Mahindra Thar has always been known for its tough looks and strong off-road performance. But the new Thar Roxx – a bigger 5-door version – is changing everything. It’s no longer just for adventure lovers. Now, it’s a great choice for families too!

And guess what? It’s already a massive hit. Out of every 10 Thars sold, 7 are the new Thar Roxx.

So, why is everyone loving it? Let’s break it down.


1. Strong But Smart: Built for Both Adventure and Daily Use

The earlier 3-door Thar was fun but not very practical for families. The Thar Roxx fixes that.

  • More Space & 5 Doors: Two extra doors and a longer design make it easier to get in and out. There’s more legroom too, so even adults can sit comfortably in the back.
  • Huge Boot Space: The small trunk in the old Thar is gone. Now you get 644 litres of space – enough for your bags and gear on road trips.
  • Better Ride Comfort: Thanks to its longer wheelbase and improved suspension, the Thar Roxx feels more stable and smoother even on bumpy roads.

In short, you now get the bold Thar design with the comfort of a family SUV.


Thar Roxx seats

2. Thar RoxxPremium Interiors with Modern Features

The inside of the Thar Roxx feels fresh, stylish, and high-tech.

  • Dual 10.25-inch Screens: One for entertainment and one as the digital speedometer. Android Auto and Apple CarPlay are standard.
  • Luxury Additions: Panoramic sunroof, ventilated front seats, 9-speaker Harman Kardon sound system, and electric driver’s seat – these are features you normally see in luxury SUVs!
  • Better Materials: Leather-like seats, soft-touch dashboard, wireless charging, rear AC vents – all give a premium feel.
  • Easy Steering: Electric power steering makes driving in traffic much easier than the older model.

Thar Roxx Sunroof

3. Powerful Engines with Multiple Choices

You can choose between petrol and diesel, manual or automatic, 4×2 or 4×4 – depending on your needs.

  • Petrol (2.0-litre mStallion Turbo): ~160–174 bhp, 330–380 Nm torque
  • Diesel (2.2-litre mHawk): ~150–172 bhp, 330–370 Nm torque
  • Transmission: 6-speed manual or 6-speed automatic
  • Drive Options: RWD for city use and 4WD for serious off-roading

This flexibility makes it suitable for both city dwellers and off-road lovers.


4. Still a Beast Off-Road, Now Safer Too

Despite the extra comfort, it hasn’t lost its wild side.

  • Real Off-Road Features: It still has a ladder-frame chassis, high ground clearance, and can drive through water up to 650mm deep.
  • 4×4 Capability: Available with terrain modes like Snow, Sand, and Mud.
  • Safety First: It offers 6 airbags, ESC, ABS, TPMS, and even Level 2 ADAS in top models – including Adaptive Cruise Control, Lane Keep Assist, and Emergency Braking.

5. Attractive Pricing & Strong Brand Value

  • Price (Ex-showroom Delhi): ₹12.99 lakh to ₹23.39 lakh
  • The RWD versions are more affordable and popular in cities.

And let’s not forget – “Thar” is already a legendary name in India. Now with Roxx, Mahindra has made it more stylish and practical without losing its charm.


Final Thoughts: One SUV for Everything (Thar Roxx)

The Mahindra Thar Roxx is not just a car – it’s a complete lifestyle upgrade. It brings together adventure, comfort, power, and modern features in one great-looking package. Whether you’re driving through the city or hitting the mountains, the Thar Roxx is ready.

With such a strong mix of style, power, and practicality, it’s no surprise that the Thar Roxx is winning hearts across India.

Official Thar Roxx website

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